Research Topic · Peer-Reviewed

Media in Public Health

Media in public health denotes the strategic use of communication channels, broadcast, print, digital, and social platforms, to inform populations, shape health-related attitudes and behaviours, and support disease prevention and health promotion. As a field it draws on health communication theory, social marketing,…

Curated from this journal's research 📚 12 peer-reviewed articles cited Cited 45× across the literature 🔖 ISSN 2641-4538 🗓 Reviewed July 2026

Overview

Media in public health denotes the strategic use of communication channels, broadcast, print, digital, and social platforms, to inform populations, shape health-related attitudes and behaviours, and support disease prevention and health promotion. As a field it draws on health communication theory, social marketing, behaviour-change models, and audience segmentation to design messages that reach defined groups and prompt measurable action. Mass-media campaigns are a recognised instrument in population-level interventions, particularly in tobacco control, where sustained messaging is used to discourage initiation and encourage cessation, and in resource-limited settings where programming must be matched to cost-effectiveness constraints. Media also functions in risk communication during outbreaks, in the dissemination of sexual and reproductive health information to adolescents, and in countering stigma around mental illness and marginalised populations. Effectiveness is assessed through reach, recall, knowledge change, and downstream behavioural and epidemiological outcomes, while attention is given to misinformation, message framing, and equity of access across literacy and connectivity levels. Public Health International publishes peer-reviewed research engaging these themes, including tobacco-control mass-media programming, community health needs assessment, COVID-19 risk perception among health workers, and reproductive and adolescent health knowledge across diverse low- and middle-income populations, reflecting the applied role of communication in advancing population health.

Research published in this journal

12 peer-reviewed articles, ranked by relevance. Each links to its DOI.

How this research is being cited

The 12 articles above have been cited 45 times in the scholarly literature. Citation data via OpenAlex and Crossref, updated Jun 2026.

A sample of recent works citing this journal's research on Media in Public Health, linking to each citing work.

Editorial oversight

Curated from peer-reviewed research published in Public Health International (ISSN 2641-4538).

Journal editorial board
Javad Javan-Noughabi · United Kingdom Evelyn O Talbott · United States Zainab Taha · United Arab Emirates

This page summarises published research for orientation; it is not medical or professional advice.